I’m at a panel at sxsw about using social media for advocacy. Here are the presenters:

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Amy Sample Ward
NetSquared

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Beth Kanter
Beth's Blog

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David J Neff
Lights.Camera.Help.

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Holly Ross
NTEN: Nonprofit Technology Network

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Kari Saratovsky
The Case Foundation

Short stories about crowd sourcing

Beth
Beth started a blog called spider school. She was writing about how nonprofits can use the web. She would get emails from people she didn’t know pointing out grammar errors and typos. She decided to start a feature called spider school police and give a digital badge to anyone who found typos or errors.

Amy
NetSquared facilitates offline events all around the world. Amy organizes a group in her city, and she tries to ask people to speak, but people don’t self-select to speak. One month we didn’t have any speakers, so we asked people for recommendations. They came through with programming for a whole year.

Holly
It’s been imperative for NTEN to utilize the community to keep up with technology trends.

Kari
Case Foundation opened up to the public and encouraged them to get involved in the grant solicitation. People provided feedback on applications, and they finally did a crowdsourced vote of who should get grants.

David
David has recruited volunteers. He has also built a website to allow people to tell their cancer stories including stories, video, and artwork.

About the panel
All the content for this session has been crowdsourced, including the powerpoint presentation. They launched a social media for social good case studies. It had a submission form which they opened in January. They had a ranking system so that people could rate the case studies. We selected case studies based on that ranking and the focus of the panel. They didn’t have funding for the panel, and it actually took very little effort to demonstrate to nonprofits how easy it is.

The Hybrid Model
The hybrid model has been a popular method of crowdsourcing. There is some good and some bad that comes in when you start crowdsourcing. The hybrid model has some responsibility with “experts” and some responsibility with the crowd.

Freerange Studios
Freerange Studios did a project called utopia where they did $30K worth of free work. Anyone could enter, the audience narrowed it down to the top twenty, and then they made the final decision for which project they wanted to work on.

Seattle Free School
The Seattle Free School uses social media as the entire operation mechanism. The idea is that it’s free to teach and learn within the community. It’s how they operate and how they grow. They use social media to distribute the roles of the members, so there’s no mail or fliers. It was even created through social media.

Invisible People
Invisible people is very good at story telling, helping people understand that homeless people aren’t different or scary. They crowdsourced who they should interview. The most amazing thing about the project is that he is unafraid to look away from an issue that almost everyone else looks away from.

Open Green Map
Open Green Map helps communities map themselves. Community members can enter any locations they consider to be green, like bike racks, eco-friendly restaurants, etc. The whole project is open source, so you can take the code and use it for any mapping project. They are actually creating change in their community.

Trends in submitted projects

The organizations who participated were not household names. Most of them mentioned that they had no marketing budget, and they relied on the power of social media and their communities.

Open Street Map
Open Street Map allowed people to add streets to a map. It is the main application being used by relief organizations to share which roads are accessible and blocked.

The Uptake

The Uptake covers Minnesota politics, and they livestream and let people comment in real time. Using the time stamp on the comments, the editors could easily find the video highlights and put them together.

When does crowdsourcing suck?
Anytime the legal department is involved. Any time you are writing by-laws or mission statements – things that need to be carefully worded and come from within the organization.

How can we use crowdsourcing to add value to the target population?

Crowdsourcing is one of the values that we have as social change organizations. We have to live by our values, and not just voting online, but actual online collaboration. The community will tell you what sort of research they want to accomplish together.

How do you prevent crowdsourcing from being a resource suck?
Crowdsourcing within a community is already part of the way a community operates. If you’re crowdsourcing to the crowd, you’re probably doing something simple like an online vote.

Netflix prize
Netflix has offered a prize to individuals who can improve their recommendation algorithms.

How do you convince your senior management that some of the best ideas come from outside your organization?
There are huge benefits to build community. You are bringing great people into the process. If your management doesn’t get it, then quit and bring your resources to an organization that gets it.

How do the panelists define crowdsourcing?

Amy
I’m not the best at everything, and I have to trust people outside my brain and empower them. An expert is someone who has a really good network.

Holly
Some problems should be solved by experts, but sometimes experts lack diversity that only large crowds can provide.

Kari
It’s a recognition that you can tap a wider audience than might exist in your own organization.

Jeff
There are smart people outside your organization. You should tap that potential.

How do you get people to work for free?

It provides value to them. They get to work with a community, which makes everyone more effective and efficient. But you shouldn’t ask for people to provide professional services for free. That’s disrespectful.

Posted by Sarah Davies, filed under crowdsourcing, nonprofit, nptech, NTEN, philosophy of technology, SxSW, technology, the intarwebs. Date: March 14, 2010, 2:32 pm | View Comments

My friend Erica Mills (that’s her on the right with the dementedly determined grin) does communications for small businesses and nonprofits. I talked with her this week about, well, lots of stuff, but one thing that stood out to me was the degree to which she really has to hand-hold people through their fundamental business plan before she can even start on a communications strategy. I have the same issue with nonprofits and technology. Here’s Erica on “marketing your essence, not your everything” at the Northwest Enterprising Moms Conference.

That chart she’s standing in front of is her “1, 2, 3 Marketing Tree” (pdf). You should fill this out before you even think about hiring someone to work on your tech or communications.

There are many resources for small businesses to build a business plan, and nonprofits should take advantage of them. It’s especially important for nonprofits going through Founder’s Syndrome. It takes a lot of time to define your organization on such a granular basis, but it makes the services that Erica and I provide much more valuable to your organization. If you don’t have a goal, we can’t build a strategy.

Posted by Sarah Davies, filed under nonprofit, project management, technology. Date: March 3, 2010, 12:30 pm | View Comments

14  Jan
A word on giving

The tragic earthquake in Haiti has brought up the subject of nonprofit overhead. Here’s an example of a tweet on the subject which was posted today:

Another false meme: “100% of Yele proceeds go to THE PEOPLE” – 2005: 61%; 2006: 65%; 2007: 73%

Seems like a logical complaint – if I’m donating to aid in Haiti, I want my money to go to Haitians. The same complaint occurs all across the nonprofit sector. People want their money to go directly to the cause, with no cuts taken for bureaucracy and inefficiency. But, when you talk to folks who have worked at nonprofits, you hear a much different story.

The word for this type of giving is “restricted.” Restricted giving is popular and common, but it’s actually the least helpful type of giving you can do. The fact is that it takes many people to run a nonprofit organization, and what seems like bureaucracy to you is actually salaries, benefits, and the savings accounts which give organizations a buffer so they don’t have to lay people off in hard times. Most nonprofits run incredibly lean – minimal salaries, minimal benefits, few perks – but the people who run nonprofits are the ones making the biggest positive impact on our society and our world.

When you give to an organization, please specify that you prefer that your gift be “unrestricted,” essentially meaning that you trust the people who run that organization to use it in the most effective way possible to serve their mission. Sometimes that means taking money that would otherwise go directly to Haitians, and using it to raise the salary of the call center staffer who is fielding reports of injury and death all day long, or increase his benefits to include counseling services.

Think about it.

Posted by Sarah Davies, filed under fundraising, nonprofit. Date: January 14, 2010, 5:50 pm | View Comments

Today’s interview is with Tim Hwang. Tim founded ROFLCon, Titans of Small Town, Information Superhighway, and XORCon. He is currently a researcher at the Berkman Center for Internet and Society with Yochai Benkler.

tim

Sarah: The internet has had a revolutionary effect on societies worldwide, yet academia seems to have utterly failed at documenting and studying it. Why is this such a difficult field to study and how can we get solid research on the ecology of the web?
Tim: The classic response to this is one you really hear a lot: stodgy old ivory-tower fogies don’t think the internet (and internet culture in particular) is important enough to study. While I think there is some truth in that stereotype, I have to say that I think there’s more to the story than just that — after all, there’s plenty of progressive, “with-it” folks in academia that see the value in exploring this space. In spite of this, the fact that universities remain slow to pick up on digital stuff I think suggests a deeper problem in the organizational element of the whole picture. The hierarchies of authority, the standards around publication, and the flexibility of creating and halting projects, all conspire to make it difficult for academia to keep up with the changing ecosystem of the web. Moreover, academic institutions are locked in a system of grants that often tie their hand with regards to what they can spend money on and invest in, which makes them inflexible and slow. We’ve been trying to experiment with new organizing models with The Web Ecology Project, and have been really excited about how things have been going.

Sarah: #iranelection seems to be the first meme that went globally mainstream. It worries me that the meme was almost entirely dependent on Twitter. They could have been DDoS’d or hacked, or paid to shutdown for a week. Are memes vulnerable to their platforms, or would the meme have carried on elsewhere if the platform went down?
Tim: Luckily, memes often aren’t completely platform dependent, so that the shutting down of any particular online space where cultural phenomena is happening won’t necessarily kill it completely. That being said, it’s true that certain platforms make particular activities /easier/ and that the amount of influence or attention that a space commands (or a given user commands in that space) is significant in powering the spread of a practice or an idea online. The “leakage” of memes depends to some extent on the the ease of users to adopt new platforms or their existing membership across platforms. So, there’s a bunch of variables — all told, it looks like from our research that it depends alot on the particulars of a situation. For the Iran Election, I think odds are it would have appeared elsewhere (though potentially in less visible spaces), given the media attention and the activist activity surrounding the event.

Sarah: Where do you see the future of nonprofits moving? It seems like we have to be increasingly agile to move at the speed of the web, to the point that restraints such as narrow mission statements or hierarchical management structures simply can’t compete. You’re involved in the Awesome Foundation, which has just about the broadest mission statement I’ve seen and zero management structure. Is that the future? Can it get even more agile than that?
Tim: The Awesome Foundation tries to keep it real. How many times have people applied for grants, only to try to cloak their real intentions of “hey wow wouldn’t it be great if…” from the granting organization? We’ve tried to eliminate that, make it easy for people to be honest about what they want support to do. There’s an advantage in that, particularly as we’ve tried to pursue lightweight structures that make it dead simple to apply and get money (we actually give the money directly, in cash). Think there’s two possibilities going into the future. One is to be exceedingly lightweight and broad, essentially what we’ve done with the Awesome Foundation. The other is to go entirely the other way — to craft incredibly narrow, incredibly curated groups. However, both of these disperse anti-foundation foundation models have only experimented with relatively small groups and small stakes so far. I think a big question going forwards is — can this scale? How much larger can these models get in terms of people and dollar amounts before they break down? Or is the future just an enormous, disperse framework of highly nimble granting groups? One thing seems clear: old non-profits seem increasingly slow to jump on supporting emerging efforts at the earliest stage.

Sarah: How do we solve copyright?
Tim: Sure, there’s GPL, Creative Commons, BSD, and a whole host of thought, projects (and arguments of the most vicious kind) that have gone into trying to figure out how to repair the structure of intellectual property more generally. Beyond quibbling about the details or whether so-and-so solution is better than that-or-this proposal, I think what all of them have in common is so key is to view the law as a space to be innovated on and experimented with. There’s an inherent risk-averseness to the law and lawyers, and a norm that limits the extent to which people feel they can craft new entities within the law. Though really, there’s no reason for that — even such established entities as “the Corporation” were the creations of legal innovation (really, legal hacking) at some point. This is what’s kept copyright behind as the entire environment has shifted around it — I think what’s necessary is for a shift in thinking about the law as open-ended to possibility and active manipulation in the same way Creative Commons constructed a new interface with the law, rather than something that’s a closed and static.

Sarah: What is it about the internet that makes some people incredibly vitriolic? What is the driving motivation behind youtube comments and death threats to prominent bloggers? Can we change the motivation structure somehow to make people more humane without sacrificing anonymous speech?
Tim: There’s two parts to this. On one hand, there’s some sense that the vitriol and assholery that typifies YouTube comments are actually just part and parcel of the aesthetics of communication on the web. So, there’s a part of me that says to not feed the trolls, take it in stride, move on, etc etc. On the other of course, this flavor of social interaction on the web is occasionally at odds with getting things done, and as you mentioning can be bordering on real danger in the form of death threats or otherwise. Not to make light of this, but I’ve always been fond of Randall Munroe’s proposal of having YouTube comments read back to you before they are posted. It points at the need to leverage design features in online spaces to adjust and shape human interaction. We’ve been looking into this at the Berkman Center with Yochai Benkler’s work — the general idea is to examine a broad range of cases in a quantitative way, and figure out the relationship between these structural features and how people collaborate (or don’t) together.

The purpose of these interviews (in addition to just being fascinating) is to promote my panel proposals at this year’s sxsw. In Generation Y and the Future of Nonprofit Communications, I’ll be talking about how to connect with folks like Willow, who care deeply about their communities, but also have very strong preferences over communication style. In Recruiting and Retaining Generation Y: Cheap But Not Easy , I’ll explain why you need people like Willow on your upper management team in order to keep up with an exponentially accelerating technology market. Please vote for those panels if you feel they would benefit the sxsw community. Today is the last day to vote!

Posted by Sarah Davies, filed under copyright, education, free speech, Generation Y, Iran, nonprofit, philosophy of technology, SxSW, technology, the intarwebs, twitter. Date: September 4, 2009, 11:03 am | View Comments

Today’s interview is with tech-savvy lawyer Riana Pfefferkorn. It’s a doozy in terms of length, but Riana has some incredible insights into privacy, social networking, law, and credibility online, so grab a cup of tea, and settle in for great read.

Riana is a 2009 graduate of the University of Washington School of Law. She lives and works in San Juan, Puerto Rico. She has two cats and never enough books. Lawyerly Disclaimer: The views expressed herein are solely her own and in no way reflect the opinions of her employer.

Riana

Sarah: The internet evolves so much faster than the law that the law has become virtually irrelevant online. How do we change the process of legislation and litigation so that it can keep up with the internet?

Riana: OK, go ahead and put the hardest question first, why don’tcha. This question assumes that it’s desirable for legislation at the state and national level to keep up with the Internet… I’m very wary of Internet legislation due to enforceability problems and the inherent arrogance of trying to impose local laws on an international system.

Maybe the first thing to recognize is that the Internet is a complex system onto which our traditional legal regimes map imperfectly. We can apply “meatspace” legal schemes pretty easily to some behaviors on the Internet, but the nature of the Internet — the nuts and bolts of how it works, and how the various digital tools and technologies we use work — means other regimes are a bad fit. We can’t take a “one size fits all” approach, so rather than look at it like one monumental entity called THE INTERNET, legislators must take the time to understand the technologies they seek to regulate. This is why I’m glad the current administration has created a CTO position. I would like to see something like that in every state, too, since certain states (*cough* Utah) have a fondness for passing boneheaded laws regarding the Internet.

The Internet (in all its nuances) does move fast. I don’t expect legislators, who have to be jacks-of-all-trades, to anticipate what the next disruptive technology is going to be. We have more than enough laws as it is; existing laws can often cover online behaviors, obviating the need to pass a fancy new law. Legislators need to recognize when there is actually a need for a specific new law, and when they can leave well enough alone. Any time you write a new law, you have the usual problems of what language to use. Narrowly targeting a certain technology in a law means the law can be applied only narrowly. At the same time, using language in a bill that’s too vague or too broad will cover things the legislation wasn’t intended to cover. As I said above, I think if legislators really understand the nuts and bolts of the technologies, they can figure out whether broad or narrow language is called for (after first deciding that there is a need for a new law at all). For example, the federal wire fraud statute was written to cover telephones and TV, but the term “wire” applies just dandy to the Internet. On the other hand, the copyright laws were written for tangible, physical “copies” of books and pictures and so on; MP3s threw a monkey wrench into the situation. So to legislators, I say: first, understand the technology you’re talking about; second, think hard before you decide you need to make another law just for THE INTERNET; third, know your place and don’t get grabby. Exporting your state’s Internet laws to other states gets real awkward real fast, and when it comes to federal law, extraterritoriality is generally a bad idea.

For litigants, “don’t get grabby” is also a good lesson. I place a lot of trust in the judiciary to see how new situations fit within laws written before those situations arose. However, courts must be on the lookout when prosecutors or plaintiffs try to stretch laws to cover conduct that doesn’t fit. Look at the Megan Meier Myspace suicide case: the prosecution got jurisdiction in California, half a continent away from where the events occurred, and they used the Computer Fraud and Abuse Act, which Congress passed in 1984 and meant to cover hacking, to nail the defendant to the wall because they couldn’t actually charge her with murder. The jury went along with the prosecution’s theory, saying that you can be convicted of a federal felony if you don’t follow a website’s Terms of Service! Luckily the judge threw out the verdict and said he would acquit the defendant, Lori Drew, though that’s not final yet. Like I said, I place trust in the judiciary, but for a judge to throw out the decision of a jury is a big deal. So if anything I’d say that litigants need to step off. As said, we have reams and reams of laws in this country; if there’s already a law of general applicability that covers your situation, don’t go misusing some law for your case just because your case involves THE INTERNET.

But your question implicitly referred to the fact that all litigation takes forever and can’t always keep pace with technology. Although it is a threat to my career as a litigator, I hope that alternative dispute resolution looks more favorable to would-be litigants because the Internet is so fast-paced and litigation so glacial. Litigation should be a last resort, not a first resort; working with users, website operators, and ISPs to resolve problems should come first. However, the Internet’s not a polite place. The threat of using such alternative processes rather than litigating is the risk of disgruntled parties doing an end run around due process, like with the abuse of DMCA takedown requests. So we do need safeguards. But the fact that we can’t see each other online doesn’t mean that there isn’t a reasonable human being on the other end of the wire. Just as in “meatspace” legal disputes, freakin’ talk to people before you sue them. Maybe it’ll solve your problem faster than an expensive lawsuit would.

Sarah: How can nonprofits attract young lawyers? The College Cost Reduction Act and the recession seem to be helping, but are there specific perks that appeal to our generation that might encourage people to work for a less money than they would make at a firm?

Riana: First, let’s assume that a) the cost of a law school education is only going to increase and b) our broken health care system isn’t going to get fixed anytime soon. Debt and health care worries, which have a huge impact on American workers as a whole, not just the legal profession, mean that nonprofits aren’t about to be able to compete on salary and health care plans with the Biglaw firms. So there must be other ways to get people to work for less money.

Nonprofits offer way better hours than law firms. That’s the biggest thing. A more laid-back working environment, where you can be yourself and not worry about being bland and well-dressed when you spend most of your time behind your computer, is number two. Offering flex time and telecommuting, so people can arrange their days in the way they personally are most productive; sponsoring volunteer projects, a “green” workplace, and an in-house baseball team; offering child care at work — none of these is alien to law firms. But having your evenings and weekends to yourself, plus being able to actually use your vacation time (and not make it a “working vacation”) — that’s something Biglaw can’t give you. “Our generation” has been denounced for being slackers, unwilling to work hard. We are willing to work hard. We just don’t believe that we need to be slaves to our jobs, or that job performance can be measured by wearing a tie every day and having your ass in the office chair promptly at 9:00.

Also, a nonprofit is inherently about a cause. Working for a nonprofit means you’re working for something you believe in. This is a politically active, engaged generation that bristles at being asked to leave morals behind at the office door. At a law firm, you could end up on case teams representing clients you find morally bankrupt. When I was interviewing with law firms for summer jobs, I definitely took into consideration who their clients were. No, not all nonprofit clients are nice people, even if it’s a good cause you’re fighting for. And yeah, when you work for a cause, not for a paycheck, you’re signing up to get into political infighting, worry about the hit to your organization’s image if you join some wacky organization’s amicus brief, and maybe burn out. A nonprofit has its own problems and politics. Anybody going to work for a nonprofit needs to know that. But I think that there’s a lot to be said for going to sleep every night knowing you’re putting some good in the world through your work, not just helping some company make money. That’s not a value unique to our generation, of course, but let’s try to keep that idea alive while we’re still young.

Last, this is a generation that is ubiquitously connected to people all over the world. A nonprofit can encourage its lawyers and employees to use Twitter, blogging, and other tools to promote the organization – all within the bounds of confidentiality duties, of course! You see lots of companies floundering about what to do with social media — they feel like they should use these tools, but what do they have to say? A nonprofit can muster up attendance at an event, raise money, spread news, ask for help or feedback… the list goes on. We can get the viewpoints of people in other countries, get real-time information, monitor public opinion about the nonprofit’s cause. We already tweet and blog and Facebook our way through our days; a nonprofit can tell us that our social networks are valuable, instead of chastising us for wasting time online that we should be using to bill a client.

Sarah: There seems to be a divide in digital culture between people who believe strongly in a right to anonymous speech and people who think that information is useless unless it comes from a credible (and thus identifiable) source. Can these two viewpoints be reconciled?

Riana: Anonymity is extremely valuable and always has been in the history of speech in America and elsewhere. Likewise pseudonymity, which seems like one way to reconcile these two viewpoints. The Internet has made pseudonyms ubiquitous, and it is possible to build credibility under your pseudonym, for example as a Wikipedia editor or as a book reviewer on Amazon.

This isn’t to say that pseudonyms don’t have their own set of problems. We’ve seen that people can hide behind pseudonyms in ways that range from the fairly innocuous, such as authors’ giving good reviews to their own books on Amazon under assumed names, to the actively harmful, such as Whole Foods’ CEO’s use of “sock puppets” to speak ill of rival chain Wild Oats.

Fortunately, the Internet calls for everyone to participate, rather than merely to read passively. Reputation is what other people say about you, not what you say about yourself. If others can vouch for the information or opinion that you give, that makes your pseudonym-identity more trusted. Yes, you can give your own book a good review on Amazon, then create more sock puppet accounts and give your review the thumbs-up so it looks like lots of users found Joe Reader’s review helpful. But detailed information says more than a thumbs-up. Moreover, any website that makes user-generated content a core competency will invest in ways to reduce and expose sock puppet sneakiness.

Plus, speaking of technology, we have ways of letting other people know that you’re you. We have OpenID for posting to websites. PGP keys for your e-mail. Heck, we have hyperlinking. You want to build credibility? Link to your sources to verify what you’re saying is true. (This gets kind of recursive: you linked to a NYT article; why should I trust the NYT? But let’s not go down that rabbit hole just now.)

Technology isn’t infallible. Your e-mail account could get hacked, whatever. I don’t think that technology, law, or social norms alone can keep speech on the ‘Net free. I think those things have to work together. The courts also act as a safeguard for protecting anonymity online. In fact, today when I was writing this, the D.C. Circuit, which is an influential court despite having jurisdiction over such a small area, handed down a decision containing guidelines for when anonymous online speakers should, or should not, be unmasked: http://arst.ch/6di I think the courts can figure this stuff out (eventually). But as the court opinion notes, standards are all over the place from state to state; in some jurisdictions it’s very easy to unmask your John Doe defendant. That’s why I’m glad we’ve got technologies such as remailers and Tor. If you want to build a reputation online, we’ve got tools for that. But when you want to hide, we’ve got tools for that too. And beyond that, it’s up to everybody as citizens to uphold the tradition of anonymous speech in this country.

Sarah: Does this new generation of law students, who are never offline, communicate differently with each other than previous generations? Is there more collaboration? How has the internet changed the way that students research and process information?

Riana: Sure we communicate differently. We IM each other during class and play Attack! on Facebook against each other. We comment on the lecture we’re sitting in, too. The Socratic method is prevalent in the law school classroom, where you just sit and get lectured at instead of having a discussion where the students are invited to participate. If we can chat with each other online during class, we can comment on the lecture and exchange opinions and ideas even if the professor doesn’t provide time for student commentary.

Is there more collaboration? I don’t know. I’m a loner, Dottie, a rebel — I didn’t do group work much in law school. There has, however, been a lot of interest by librarians and professors in enhancing their pedagogy by using wikis and bulletin boards for class projects. I’ve seen those be very useful. We can use wikis to share research, drafts of papers, links to useful resources, etc. We can use bulletin boards to have more discussions outside class, or to post news stories relevant to what we’re studying at the time. Plus, you don’t have to panic over missing a day of class. Professors podcast their lectures; students e-mail their notes to friends who are out sick or caring for a child. Being online helps us help each other out.

As to research and processing information, I think the Internet is a big time-saver but also dangerous. It used to be that if you wanted to find out if a case you were reading was still valid, you had to pore over other tomes to make sure. Now we have little flags on cases in Westlaw and Lexis/Nexis to alert us if there is authority contrary to the case’s holding, or if the case has been overturned, affirmed, whatever. That is a huge time saver.

On the flip side, we get lazy and use Google or Wikipedia when we should use more trustworthy sources. (Back to the recursive question of why should you trust a particular source. Never mind.) Finding something on Google is faster and easier than fashioning just the right query in Westlaw. Yet we rely pretty heavily on Westlaw and Lexis too: having those resources online, for “free” while we’re students, is addictive. When you’re at a real job, a subscription to those databases costs a lot of money. Every query you run costs money. This is public court opinions and legal statutes we’re talking about – government products that are in the public domain! But the databases add features and searchability and then package up these public documents and charge an arm and a leg to access them.

That’s why I’m glad that services such as Public.Resource.Org, which put cases and laws online for free, are on the rise. I think that every 1L research and writing class should make students as familiar with these free online resources as they are with Westlaw and Lexis. If you go work for a nonprofit that can’t soak up the cost of your poorly-formed Westlaw queries, you need to know about the free alternatives. (And you should also keep in mind those things called books, which are found in places called law libraries.)

Sarah: Our generation is, for the most part, happy with exposing their entire lives online. Is privacy dead? Is there any chance of creating a pro-privacy youth movement?

Riana: I think it’s moribund at least. It is my biggest worry. The Supreme Court and courts of appeals have chiselled away at privacy over the past few decades, and laws passed “for your own good” continue the erosion. But services such as Facebook are the biggest threat to the continued vitality of privacy as a core value in America. The legal keystone for privacy is “reasonable expectation” of privacy. All you have to do, whether as a legislative body, a court, or a popular cultural phenomenon, is quietly move the goalposts so that what once was reasonable is now paranoid and uptight. Facebook has shown us how very easy it is to do that. With people my age and younger exposing everything online, we’re in danger of totally losing the ideas about privacy that our parents took to be the norm.

The obvious way to create a pro-privacy youth movement is to show them that what they say online can hurt them in real life. Hey look, you lost your job because your boss saw the photo of you partying on the day you called in sick. But that takes the insidious viewpoint that privacy is only for those who have something to hide. Privacy lets us grow, think, reflect, retire from the busy world and the eyes of others. It has value beyond keeping embarrassing things secret. I think that getting young people in their teen years, right at the point that they’re doing a lot of growing, thinking, and reflecting, is where we need to focus on building a pro-privacy youth movement. We used to keep diaries under the mattress, not on LiveJournal. We can show young people that privacy gives them a way to be sad, to think about crushes, to hash out beliefs and opinions and change their minds; to talk to other people, hold political views, rent movies. To retire from the world and not worry about what other people, or the government, think about you; and also to interact with the people and things around you in a limited way, out of the spotlight. That it’s not just about having something wrong or bad or ridiculous to hide.

But is there a good chance of doing this? I don’t know. Facebook has a lot more money and resources than EPIC does. I admit I think privacy is going to become ever more of a “has-been” in this century. But hey, I’m a pessimist. And working for privacy means more job security for me. So when you’re looking for people to go talk to middle schoolers, sign me up.

Update: In the Lori Drew case Riana mentioned, the judge did finally overturn the jury verdict and dismiss the case.
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The purpose of these interviews (in addition to just being fascinating) is to promote my panel proposals at this year’s sxsw. In Generation Y and the Future of Nonprofit Communications, I’ll be talking about how to connect with folks like Riana, who care deeply about their communities, but also have very strong preferences over communication style. In Recruiting and Retaining Generation Y: Cheap But Not Easy , I’ll explain why you need people like Riana on your upper management team in order to keep up with an exponentially accelerating technology market. Please vote for those panels if you feel they would benefit the sxsw community.

Photo credit: Franz Cheng

Posted by Sarah Davies, filed under books, copyright, education, Facebook, free speech, Generation Y, nonprofit, privacy, sns, SxSW, technology, the intarwebs. Date: August 24, 2009, 9:42 am | View Comments

This is a video of a panel run by NPower Seattle‘s Peg Giffels for the Kellog Action Lab. It features Zan McColloch-Lussier from the Pride Foundation, Jessica Ross from Treehouse, and me. We mostly cover Twitter and Facebook, but we frequently diverge into other web territories. Please feel free to spread the video around. I won’t sue you. ;)

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Some of the resources mentioned on the panel:

Ways to post to multiple sites at once: Ping.fm and Hellotxt.com
Short explanatory videos about technology and social media: Common Craft
Demographic information about social networks: danah boyd
Alternative copyright licensing options: Creative Commons

Posted by Sarah Davies, filed under blogging, copyright, creative commons, Facebook, fundraising, nonprofit, nptech, sns, technology, the intarwebs, twitter, video, YouTube. Date: May 28, 2009, 10:45 am | View Comments

Erica Mills asked me to give a talk on the future of nonprofit communications for her UW Extension class on nonprofit management. I went over Twitter, Facebook, blogging, promotion, and tips on finding a job. Here’s the video:

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And the slides:

And here are links to some of the resources mentioned in the talk:

Creative Commons
Creative Commons “Wanna Work Together?” video
Twitter in Plain English video
Human Rights Campaign Facebook Cause
RSS in Plain English video
Cory Doctorow on how to be an uber blogger video
Flip video camera
Books: Getting Things Done and Four Hour Work Week
LinkedIn
Ignite Seattle
Ignite Portland
BarCamp Seattle
BarCamp Portland
Audience suggestion: Pecha Kucha Seattle and Pecha Kucha Portland
Saturday House

I could talk about this stuff all day long. I’ll be at the 2009 Nonprofit Technology Conference, so feel free to connect with me there or ping me on Twitter.

Posted by Sarah Davies, filed under blogging, creative commons, Facebook, FOSS, nonprofit, nptech, technology, video. Date: April 7, 2009, 8:00 am | View Comments

1. Find your evangelist
Is there someone in your organization who can’t stop talking about the great work you do? Bring everyone in your organization to mind. Have a Cinderella moment, and grab even those folks who scrub the kitchen floor and crawl around connecting cables. This person could be anywhere in your organization.

2. Give your evangelist time
Find someone else who can do what they do for five hours a week. Really. Offer to scrub the kitchen floor for them. Have them go around your office and ask everyone what they are doing. “What’s the most interesting thing you did this week?” “what’s coming down the pipe?” “what are you thinking about doing in the future?” Have them make a list of 10 interesting stories per week. Per week! They can do it. Have them record or write down direct quotes from your employees. Your organization has a lot more news than you think it does. It just takes a passionate person to go around and collect it.

3. Find your writer
You need a great writer. I can’t emphasize this enough. You need to hire a freelance writer who is looking for a little extra income while they finish their next novel. He or she needs to be funny. He or she needs to be charming. He or she needs to be a digital native so they know how to write for the web. If your organization is comfortable with it, I’d say find someone who is a little incendiary. Give them the by-line so they get professional cred for their work.

4. Pay your writer
Pay them $5 to write a sample blog post for you. If you like it, negotiate a rate that’s manageable for you. The very best professional bloggers make about $12 per post. Hire them to write 10 posts per week. (OMG! That’s expensive! Yes! How much do you spend on publishing and mailing the newsletter that no one reads? More than $480 a month? Hire a blogger.) Have them pick five of the evangelist’s ten weekly stories and write them up. (Yes, you are throwing away five stories! Chaff/wheat. Think about it.) Post one every weekday. Also have them find one news story or post from another blog every weekday that has to do with your organization, and post an excerpt from it and a linkback to it. Pay them the same rate to do this, even though it’s less writing. It’s important to have continuity of authorship, and other blogs will notice you faster if you link back to them. So, that makes two posts every weekday.

And that’s it. The technical aspects of setting up a blog are easy. If you don’t have a tech team who can install blogging software for you, just go to wordpress.com, buy the premium account ($15/year) so you can use your own domain name, and pick a theme. It’s that easy.

[Edited to add: Disclosure is hugely important to regular blog readers. A disclosure page, like this one or this one helps build trust with your readers. Tell them outright that your blogger is a paid contractor, not a volunteer supporter. Always make a note in your post if the author or the organization has personal or financial connections to the subject of the blog post. Hat tip to Jesse's comment below for the suggestion.]

Posted by Sarah Davies, filed under nonprofit, nptech, software, technology. Date: March 27, 2009, 11:21 am | View Comments

Sarah Bunting of Tomato Nation promised her readers that if they donated at least $40,000 to the blog fundraising challenge at DonorsChoose.org, she would put on a tomato suit:

I don’t mean some wear-a-red-outfit-with-a-green-hat, only-go-outside-to-buy-milk bullshit either. I mean a big old spherical tomato-mascot rig, red tights, foam leaf hat, the whole bit — on the subway. To Rockefeller Center. Where I work, on the same floor as Saturday Night Live, 50 feet away from the president of Bravo. And then out for lunch, where I will pause to perform the post-kiss Angela dance from My So-Called Life in the plaza. And then back to work. And then out for a drink.

And I will film it.

Her courageous self-defacement got not only her $40,000 goal, but a total of $101,280 from 1,099 donors and secured her win in the contest. And we all get to enjoy knowing that DonorsChoose.org got that money out to needy teachers all over America, oh, and we get to watch the video:

Posted by Sarah Davies, filed under donors, fundraising, nonprofit. Date: November 6, 2007, 3:19 pm | View Comments

I got a letter in the mail this week from Creative Commons. I get lots of fundraising letters from organizations I’ve donated to in the past, and I generally find it annoying. Doctors without Borders is the worst. I donated to them some time in 2004, and every week I get pictures of dying children and pleas for moremoneymoremoneymoremoney. I think they’ve frittered away my entire donation on postage and printing costs to send me all this crap years later!

EFF is better. When I joined EFF, rather than sending me a letter that said thanks for your money, now give us more money, they sent me a letter saying thanks for your money, you’re a good person, here’s a bumper sticker to show that you’re a proud member. (Said bumper sticker is still on the wall of my cube at ACLU)

But Creative Commons was truly remarkable. This is what they sent me:

They asked me to take action four times before they asked me for money. This came with a simple card showing what sorts of stickers and t-shirts I would get for donating different amounts, and that’s it. No full color 16-page expose on starving artists, just a letter and a card. Bravo!

Support CC - 2007

Posted by Sarah Davies, filed under creative commons, donors, fundraising, nonprofit. Date: October 12, 2007, 10:27 am | View Comments