Let’s say you have a friend who is a big blabbermouth and a friend who only discloses information about you if you give them explicit permission (FWODIAYIYGTEP). Knowing this, you regulate the information you tell the blabbermouth, but not the information you tell the FWODIAYIYGTEP. This is where Twitter and Facebook were three years ago. The heart of Twitter is and always has been broadcasting information publicly. This is why the Iranian revolution used Twitter and not Facebook. This is why cable news shows highlighted tweets rather than status updates. Facebook got jealous of the popularity and became a blabbermouth.

The ACLU is now very angry with Facebook. I am not. Facebook is merely attempting to become what Twitter has always been. The internet is built to broadcast information. Facebook is a networking site. I simply don’t understand how you can be mad at Facebook without being mad at Twitter, or WordPress, or HTML, or people who talk really loud on buses. Why does one website have to conform to a higher privacy standard than other websites?

It’s your job as a citizen of the internet to decide which sites are blabbermouths and which sites are FWODIAYIYGTEPs. The problem is that every site can potentially become a blabbermouth. They can even do it without meaning to by having a small hole in their code, which every site on the internet has. The logical conclusion here is if you don’t want it to be public, don’t put it on the internet.

But there’s another catch. Other people can put things about you on the internet, and they are becoming increasingly capable of doing so as humanity is getting better at recording and transferring information.

I’m here to warn you that in ten years you will be required to live in public. There will be no secrets. It won’t be because of a big brother government, or Facebook, or even malicious people. It will be because we like each other, and we want to know more about each other, and it’s very profitable to collect that information, make it public, and push it to anyone who wants it.

Stop having a temper tantrum over Facebook, and start gently tactfully taking the skeletons out of the closet. It’s only a matter of time until those walls will be brought down forcefully, and we’ll all learn an uncomfortably large amount about each other in a very short amount of time.

Posted by Sarah Davies, filed under Facebook, privacy. Date: May 26, 2010, 12:05 pm | View Comments

23  Apr
Oh and

we have the new Facebook “like” button. Released yesterday, on the blog today. That’s how much I love you, dear dear readers and likers and tweeters.

Posted by Sarah Davies, filed under Facebook, Uncategorized. Date: April 23, 2010, 2:54 pm | View Comments

I’m at a sxsw panel on scaling websites. Here are the speakers:

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Serkan Piantino
Facebook Inc

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Alan Schaaf
Imgur LLC

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Kevin Weil
Twitter

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Christopher Slowe
Reddit

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Jason Kincaid
TechCrunch

Imgur was released a year ago on Reddit. It was on a shared hosting plan. It lasted two days before the site was terminated for generating too much traffic. The site went down. Imgur moved to Mediatemple. That lasted three weeks, so they moved again, and again. Imgur moved four or five times in four months, scaling up to a better server with more bandwidth. Imgur went to foxhole.net, a content delivery network, because they have servers all over the world. That allowed the devs to concentrate on making the site faster rather than keeping the servers up.

Reddit is running on EC2 using about 50 machines. They have 20 app servers. They got a big speed boost by going single-threaded. They use Postgress and memcache.

Twitter started as a rails application tied to a single MySQL database. They have an open source queuing system, so they can do asynchronous processing.

A lot of the core architecture behind Facebook is still LAMP. They run newsfeed, ads, and search all on separate servers. On Facebook, you’re typically friends with 0-5000 people, whereas on Twitter you can follow millions of people, so they can render everything on the fly where Twitter can’t.

What is Reddit using for indexing?
They roll their own indeces using memcachedb. They are getting a .02% failure rate with that.

At what point are LAMP stacks not enough?

Knowing when a machine needs to be replaced is tough. Facebook has a monitoring system set up with alerts and teams dedicated to figuring out where they will have scaling problems before they have them. Monitor. Monitor. Monitor.

How do you scale search?
Search is really hard. The metric you are measured against is Google, which is a ridiculous standard. Reddit does about two queries per second. Getting quality results is really hard to tweak. It’s very qualitative in terms of what is “good” search.

What was the first thing that blew up?
Imgur had apache blow up first. “It was like trying to hammer a nail with a sledgehammer.” Twitter originally put the whole social graph in a MySQL database, but it was getting into the billions of rows. They had to build their own social graph store. They are in the process of open sourcing it.

What modules is Facebook using to convert PHP to C++?
They built a project called hiphop which compiles all their php down to binary C++. There are whitepapers about it, and it’s open source.

How do you deal with deployment?
Facebook and Twitter use BitTorrent to deploy builds to all their servers, cutting deployment from 12 minutes down to 30 seconds. Reddit cobbled something together in perl.

Why haven’t any of you used proprietary databases?
We prefer to work with open source. As you deal with scaling problems, you have to peak under the hood and see what you can tweak. Calling a vendor is a pain. Oracle is expensive. We like to be nimble and play well with the community.

Posted by Sarah Davies, filed under FOSS, Facebook, SxSW, technology, the intarwebs, twitter. Date: March 14, 2010, 8:28 am | View Comments

Today’s interview is with tech-savvy lawyer Riana Pfefferkorn. It’s a doozy in terms of length, but Riana has some incredible insights into privacy, social networking, law, and credibility online, so grab a cup of tea, and settle in for great read.

Riana is a 2009 graduate of the University of Washington School of Law. She lives and works in San Juan, Puerto Rico. She has two cats and never enough books. Lawyerly Disclaimer: The views expressed herein are solely her own and in no way reflect the opinions of her employer.

Riana

Sarah: The internet evolves so much faster than the law that the law has become virtually irrelevant online. How do we change the process of legislation and litigation so that it can keep up with the internet?

Riana: OK, go ahead and put the hardest question first, why don’tcha. This question assumes that it’s desirable for legislation at the state and national level to keep up with the Internet… I’m very wary of Internet legislation due to enforceability problems and the inherent arrogance of trying to impose local laws on an international system.

Maybe the first thing to recognize is that the Internet is a complex system onto which our traditional legal regimes map imperfectly. We can apply “meatspace” legal schemes pretty easily to some behaviors on the Internet, but the nature of the Internet — the nuts and bolts of how it works, and how the various digital tools and technologies we use work — means other regimes are a bad fit. We can’t take a “one size fits all” approach, so rather than look at it like one monumental entity called THE INTERNET, legislators must take the time to understand the technologies they seek to regulate. This is why I’m glad the current administration has created a CTO position. I would like to see something like that in every state, too, since certain states (*cough* Utah) have a fondness for passing boneheaded laws regarding the Internet.

The Internet (in all its nuances) does move fast. I don’t expect legislators, who have to be jacks-of-all-trades, to anticipate what the next disruptive technology is going to be. We have more than enough laws as it is; existing laws can often cover online behaviors, obviating the need to pass a fancy new law. Legislators need to recognize when there is actually a need for a specific new law, and when they can leave well enough alone. Any time you write a new law, you have the usual problems of what language to use. Narrowly targeting a certain technology in a law means the law can be applied only narrowly. At the same time, using language in a bill that’s too vague or too broad will cover things the legislation wasn’t intended to cover. As I said above, I think if legislators really understand the nuts and bolts of the technologies, they can figure out whether broad or narrow language is called for (after first deciding that there is a need for a new law at all). For example, the federal wire fraud statute was written to cover telephones and TV, but the term “wire” applies just dandy to the Internet. On the other hand, the copyright laws were written for tangible, physical “copies” of books and pictures and so on; MP3s threw a monkey wrench into the situation. So to legislators, I say: first, understand the technology you’re talking about; second, think hard before you decide you need to make another law just for THE INTERNET; third, know your place and don’t get grabby. Exporting your state’s Internet laws to other states gets real awkward real fast, and when it comes to federal law, extraterritoriality is generally a bad idea.

For litigants, “don’t get grabby” is also a good lesson. I place a lot of trust in the judiciary to see how new situations fit within laws written before those situations arose. However, courts must be on the lookout when prosecutors or plaintiffs try to stretch laws to cover conduct that doesn’t fit. Look at the Megan Meier Myspace suicide case: the prosecution got jurisdiction in California, half a continent away from where the events occurred, and they used the Computer Fraud and Abuse Act, which Congress passed in 1984 and meant to cover hacking, to nail the defendant to the wall because they couldn’t actually charge her with murder. The jury went along with the prosecution’s theory, saying that you can be convicted of a federal felony if you don’t follow a website’s Terms of Service! Luckily the judge threw out the verdict and said he would acquit the defendant, Lori Drew, though that’s not final yet. Like I said, I place trust in the judiciary, but for a judge to throw out the decision of a jury is a big deal. So if anything I’d say that litigants need to step off. As said, we have reams and reams of laws in this country; if there’s already a law of general applicability that covers your situation, don’t go misusing some law for your case just because your case involves THE INTERNET.

But your question implicitly referred to the fact that all litigation takes forever and can’t always keep pace with technology. Although it is a threat to my career as a litigator, I hope that alternative dispute resolution looks more favorable to would-be litigants because the Internet is so fast-paced and litigation so glacial. Litigation should be a last resort, not a first resort; working with users, website operators, and ISPs to resolve problems should come first. However, the Internet’s not a polite place. The threat of using such alternative processes rather than litigating is the risk of disgruntled parties doing an end run around due process, like with the abuse of DMCA takedown requests. So we do need safeguards. But the fact that we can’t see each other online doesn’t mean that there isn’t a reasonable human being on the other end of the wire. Just as in “meatspace” legal disputes, freakin’ talk to people before you sue them. Maybe it’ll solve your problem faster than an expensive lawsuit would.

Sarah: How can nonprofits attract young lawyers? The College Cost Reduction Act and the recession seem to be helping, but are there specific perks that appeal to our generation that might encourage people to work for a less money than they would make at a firm?

Riana: First, let’s assume that a) the cost of a law school education is only going to increase and b) our broken health care system isn’t going to get fixed anytime soon. Debt and health care worries, which have a huge impact on American workers as a whole, not just the legal profession, mean that nonprofits aren’t about to be able to compete on salary and health care plans with the Biglaw firms. So there must be other ways to get people to work for less money.

Nonprofits offer way better hours than law firms. That’s the biggest thing. A more laid-back working environment, where you can be yourself and not worry about being bland and well-dressed when you spend most of your time behind your computer, is number two. Offering flex time and telecommuting, so people can arrange their days in the way they personally are most productive; sponsoring volunteer projects, a “green” workplace, and an in-house baseball team; offering child care at work — none of these is alien to law firms. But having your evenings and weekends to yourself, plus being able to actually use your vacation time (and not make it a “working vacation”) — that’s something Biglaw can’t give you. “Our generation” has been denounced for being slackers, unwilling to work hard. We are willing to work hard. We just don’t believe that we need to be slaves to our jobs, or that job performance can be measured by wearing a tie every day and having your ass in the office chair promptly at 9:00.

Also, a nonprofit is inherently about a cause. Working for a nonprofit means you’re working for something you believe in. This is a politically active, engaged generation that bristles at being asked to leave morals behind at the office door. At a law firm, you could end up on case teams representing clients you find morally bankrupt. When I was interviewing with law firms for summer jobs, I definitely took into consideration who their clients were. No, not all nonprofit clients are nice people, even if it’s a good cause you’re fighting for. And yeah, when you work for a cause, not for a paycheck, you’re signing up to get into political infighting, worry about the hit to your organization’s image if you join some wacky organization’s amicus brief, and maybe burn out. A nonprofit has its own problems and politics. Anybody going to work for a nonprofit needs to know that. But I think that there’s a lot to be said for going to sleep every night knowing you’re putting some good in the world through your work, not just helping some company make money. That’s not a value unique to our generation, of course, but let’s try to keep that idea alive while we’re still young.

Last, this is a generation that is ubiquitously connected to people all over the world. A nonprofit can encourage its lawyers and employees to use Twitter, blogging, and other tools to promote the organization – all within the bounds of confidentiality duties, of course! You see lots of companies floundering about what to do with social media — they feel like they should use these tools, but what do they have to say? A nonprofit can muster up attendance at an event, raise money, spread news, ask for help or feedback… the list goes on. We can get the viewpoints of people in other countries, get real-time information, monitor public opinion about the nonprofit’s cause. We already tweet and blog and Facebook our way through our days; a nonprofit can tell us that our social networks are valuable, instead of chastising us for wasting time online that we should be using to bill a client.

Sarah: There seems to be a divide in digital culture between people who believe strongly in a right to anonymous speech and people who think that information is useless unless it comes from a credible (and thus identifiable) source. Can these two viewpoints be reconciled?

Riana: Anonymity is extremely valuable and always has been in the history of speech in America and elsewhere. Likewise pseudonymity, which seems like one way to reconcile these two viewpoints. The Internet has made pseudonyms ubiquitous, and it is possible to build credibility under your pseudonym, for example as a Wikipedia editor or as a book reviewer on Amazon.

This isn’t to say that pseudonyms don’t have their own set of problems. We’ve seen that people can hide behind pseudonyms in ways that range from the fairly innocuous, such as authors’ giving good reviews to their own books on Amazon under assumed names, to the actively harmful, such as Whole Foods’ CEO’s use of “sock puppets” to speak ill of rival chain Wild Oats.

Fortunately, the Internet calls for everyone to participate, rather than merely to read passively. Reputation is what other people say about you, not what you say about yourself. If others can vouch for the information or opinion that you give, that makes your pseudonym-identity more trusted. Yes, you can give your own book a good review on Amazon, then create more sock puppet accounts and give your review the thumbs-up so it looks like lots of users found Joe Reader’s review helpful. But detailed information says more than a thumbs-up. Moreover, any website that makes user-generated content a core competency will invest in ways to reduce and expose sock puppet sneakiness.

Plus, speaking of technology, we have ways of letting other people know that you’re you. We have OpenID for posting to websites. PGP keys for your e-mail. Heck, we have hyperlinking. You want to build credibility? Link to your sources to verify what you’re saying is true. (This gets kind of recursive: you linked to a NYT article; why should I trust the NYT? But let’s not go down that rabbit hole just now.)

Technology isn’t infallible. Your e-mail account could get hacked, whatever. I don’t think that technology, law, or social norms alone can keep speech on the ‘Net free. I think those things have to work together. The courts also act as a safeguard for protecting anonymity online. In fact, today when I was writing this, the D.C. Circuit, which is an influential court despite having jurisdiction over such a small area, handed down a decision containing guidelines for when anonymous online speakers should, or should not, be unmasked: http://arst.ch/6di I think the courts can figure this stuff out (eventually). But as the court opinion notes, standards are all over the place from state to state; in some jurisdictions it’s very easy to unmask your John Doe defendant. That’s why I’m glad we’ve got technologies such as remailers and Tor. If you want to build a reputation online, we’ve got tools for that. But when you want to hide, we’ve got tools for that too. And beyond that, it’s up to everybody as citizens to uphold the tradition of anonymous speech in this country.

Sarah: Does this new generation of law students, who are never offline, communicate differently with each other than previous generations? Is there more collaboration? How has the internet changed the way that students research and process information?

Riana: Sure we communicate differently. We IM each other during class and play Attack! on Facebook against each other. We comment on the lecture we’re sitting in, too. The Socratic method is prevalent in the law school classroom, where you just sit and get lectured at instead of having a discussion where the students are invited to participate. If we can chat with each other online during class, we can comment on the lecture and exchange opinions and ideas even if the professor doesn’t provide time for student commentary.

Is there more collaboration? I don’t know. I’m a loner, Dottie, a rebel — I didn’t do group work much in law school. There has, however, been a lot of interest by librarians and professors in enhancing their pedagogy by using wikis and bulletin boards for class projects. I’ve seen those be very useful. We can use wikis to share research, drafts of papers, links to useful resources, etc. We can use bulletin boards to have more discussions outside class, or to post news stories relevant to what we’re studying at the time. Plus, you don’t have to panic over missing a day of class. Professors podcast their lectures; students e-mail their notes to friends who are out sick or caring for a child. Being online helps us help each other out.

As to research and processing information, I think the Internet is a big time-saver but also dangerous. It used to be that if you wanted to find out if a case you were reading was still valid, you had to pore over other tomes to make sure. Now we have little flags on cases in Westlaw and Lexis/Nexis to alert us if there is authority contrary to the case’s holding, or if the case has been overturned, affirmed, whatever. That is a huge time saver.

On the flip side, we get lazy and use Google or Wikipedia when we should use more trustworthy sources. (Back to the recursive question of why should you trust a particular source. Never mind.) Finding something on Google is faster and easier than fashioning just the right query in Westlaw. Yet we rely pretty heavily on Westlaw and Lexis too: having those resources online, for “free” while we’re students, is addictive. When you’re at a real job, a subscription to those databases costs a lot of money. Every query you run costs money. This is public court opinions and legal statutes we’re talking about – government products that are in the public domain! But the databases add features and searchability and then package up these public documents and charge an arm and a leg to access them.

That’s why I’m glad that services such as Public.Resource.Org, which put cases and laws online for free, are on the rise. I think that every 1L research and writing class should make students as familiar with these free online resources as they are with Westlaw and Lexis. If you go work for a nonprofit that can’t soak up the cost of your poorly-formed Westlaw queries, you need to know about the free alternatives. (And you should also keep in mind those things called books, which are found in places called law libraries.)

Sarah: Our generation is, for the most part, happy with exposing their entire lives online. Is privacy dead? Is there any chance of creating a pro-privacy youth movement?

Riana: I think it’s moribund at least. It is my biggest worry. The Supreme Court and courts of appeals have chiselled away at privacy over the past few decades, and laws passed “for your own good” continue the erosion. But services such as Facebook are the biggest threat to the continued vitality of privacy as a core value in America. The legal keystone for privacy is “reasonable expectation” of privacy. All you have to do, whether as a legislative body, a court, or a popular cultural phenomenon, is quietly move the goalposts so that what once was reasonable is now paranoid and uptight. Facebook has shown us how very easy it is to do that. With people my age and younger exposing everything online, we’re in danger of totally losing the ideas about privacy that our parents took to be the norm.

The obvious way to create a pro-privacy youth movement is to show them that what they say online can hurt them in real life. Hey look, you lost your job because your boss saw the photo of you partying on the day you called in sick. But that takes the insidious viewpoint that privacy is only for those who have something to hide. Privacy lets us grow, think, reflect, retire from the busy world and the eyes of others. It has value beyond keeping embarrassing things secret. I think that getting young people in their teen years, right at the point that they’re doing a lot of growing, thinking, and reflecting, is where we need to focus on building a pro-privacy youth movement. We used to keep diaries under the mattress, not on LiveJournal. We can show young people that privacy gives them a way to be sad, to think about crushes, to hash out beliefs and opinions and change their minds; to talk to other people, hold political views, rent movies. To retire from the world and not worry about what other people, or the government, think about you; and also to interact with the people and things around you in a limited way, out of the spotlight. That it’s not just about having something wrong or bad or ridiculous to hide.

But is there a good chance of doing this? I don’t know. Facebook has a lot more money and resources than EPIC does. I admit I think privacy is going to become ever more of a “has-been” in this century. But hey, I’m a pessimist. And working for privacy means more job security for me. So when you’re looking for people to go talk to middle schoolers, sign me up.

Update: In the Lori Drew case Riana mentioned, the judge did finally overturn the jury verdict and dismiss the case.
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The purpose of these interviews (in addition to just being fascinating) is to promote my panel proposals at this year’s sxsw. In Generation Y and the Future of Nonprofit Communications, I’ll be talking about how to connect with folks like Riana, who care deeply about their communities, but also have very strong preferences over communication style. In Recruiting and Retaining Generation Y: Cheap But Not Easy , I’ll explain why you need people like Riana on your upper management team in order to keep up with an exponentially accelerating technology market. Please vote for those panels if you feel they would benefit the sxsw community.

Photo credit: Franz Cheng

Posted by Sarah Davies, filed under Facebook, Generation Y, SxSW, books, copyright, education, free speech, nonprofit, privacy, sns, technology, the intarwebs. Date: August 24, 2009, 9:42 am | View Comments

facebook
Despite the fact that there are no fewer than 521 registered Facebook users with the name “Sarah Davies”, I am the only one you will find at http://www.facebook.com/sarahdavies.

(Many thanks to Brian for waking me up last night in time to outclick my formidable uni-named nemeses.)

Posted by Sarah Davies, filed under Facebook, Ha Ha I Win, YAY. Date: June 13, 2009, 7:58 am | View Comments

This is a video of a panel run by NPower Seattle‘s Peg Giffels for the Kellog Action Lab. It features Zan McColloch-Lussier from the Pride Foundation, Jessica Ross from Treehouse, and me. We mostly cover Twitter and Facebook, but we frequently diverge into other web territories. Please feel free to spread the video around. I won’t sue you. ;)

Get the Flash Player to see this content.

Some of the resources mentioned on the panel:

Ways to post to multiple sites at once: Ping.fm and Hellotxt.com
Short explanatory videos about technology and social media: Common Craft
Demographic information about social networks: danah boyd
Alternative copyright licensing options: Creative Commons

Posted by Sarah Davies, filed under Facebook, YouTube, blogging, copyright, creative commons, fundraising, nonprofit, nptech, sns, technology, the intarwebs, twitter, video. Date: May 28, 2009, 10:45 am | View Comments

Erica Mills asked me to give a talk on the future of nonprofit communications for her UW Extension class on nonprofit management. I went over Twitter, Facebook, blogging, promotion, and tips on finding a job. Here’s the video:

Get the Flash Player to see this content.

And the slides:

And here are links to some of the resources mentioned in the talk:

Creative Commons
Creative Commons “Wanna Work Together?” video
Twitter in Plain English video
Human Rights Campaign Facebook Cause
RSS in Plain English video
Cory Doctorow on how to be an uber blogger video
Flip video camera
Books: Getting Things Done and Four Hour Work Week
LinkedIn
Ignite Seattle
Ignite Portland
BarCamp Seattle
BarCamp Portland
Audience suggestion: Pecha Kucha Seattle and Pecha Kucha Portland
Saturday House

I could talk about this stuff all day long. I’ll be at the 2009 Nonprofit Technology Conference, so feel free to connect with me there or ping me on Twitter.

Posted by Sarah Davies, filed under FOSS, Facebook, blogging, creative commons, nonprofit, nptech, technology, video. Date: April 7, 2009, 8:00 am | View Comments

01  Apr
Causes on Facebook

Here are my notes from the Nonprofit 911 teleconference with Randall Winston, one of the founders of Causes on Facebook.

Here are the notes from Nonprofit 911:
introduction
slides
notes

Here are my notes:
Basics for Nonprofits

    Any user can start a cause. Only nonprofits can make an official nonprofit profile. Both are free of charge. To make an official nonprofit profile, go to http://www.causes.com/partners/new. You will need your EIN number. Your profile will be approved within 24-48 hours. Facebook will verify you as a 501(c)3. Your profile page will include your total donations, total number of donors, total number of supporters, and total number of causes. You can also add your own information, such as mission and history.
    Once you have a profile, you can access donor information including name, address and amount donated.
    Causes should be seen as a specific campaign or initiative, not an organization. The profile represents the organization. One organization can (and should) have many causes. The photo on each cause should relate to the cause. It should not be your organization’s logo.
    When a user creates a cause, they browse the database of nonprofit profiles and pick one to be a beneficiary.
    There is a 4.75% fee taken from each donation made through causes.

Questions

    Q: What if we already made a cause for our organization? How do we change it into a nonprofit profile?
    A: First, sign up for a nonprofit profile, then change the cause into a specific campaign. Upload pictures or video that indicate to people that the cause you created has changed to a specific campaign.
    Q: What’s the difference between a group and a cause?
    A: A cause has a nonprofit profile associated with it. One nonprofit profile can manage a cause for each of it’s chapters, or each of the bills that it’s concerned with. Groups don’t have that hierarchical structure.
    Q: How do donations made through causes get to us?
    A: Checks are sent out on the 15th of every month.
    Q: What’s your business model?
    A: We are a separate company from Facebook, but we have the same venture capital funders as Facebook. We want to branch out into new territory and engage youth. We currently make no profit. If we monetize in the future, it will be through advertising. We will never monetize nonprofits, including selling donor information.

Growing Your Cause

    One person can only invite 12 people per day. So you need to be diligent about inviting new people every day, and encouraging them to invite more people.
    Add links to online blog posts, articles, or video about your organization through the media board. People like to know that your organization is doing ongoing work. Every time you change a link, it goes to your members’ news feeds.
    Start debates and discussions on your wall. Encourage your members to engage and talk to each other.
    Offer rewards to the people who recruit the most members or raise the most money.

Questions

    Q: Do you have examples of organizations that have had a large return on their time investment?
    A: Love without Boundaries recently won our causes giving challenge. We awarded $25,000 to the cause who attracted the most donors. You would think that large causes would typically win, but it was actually the small nonprofits who diligently ran campaigns to get people to invite their friends to donate, who won. Love without Boundaries’ cause page was just a personal story about why the founder started the cause. Then she emailed all her friends who weren’t even on Facebook yet, and they invited their friends, and the cause spread virally.
    Q: How do you prevent fraud?
    A: You can disassociate any cause that you do not want to benefit your organization. But if someone starts a cause for you, but doesn’t quite get your mission right, you should reach out to them and give them more information. UNICEF didn’t want to join Facebook because they were afraid of losing control over campaigns that represented them, but one of their supporters started a cause for them and raised $10,000. Then they saw the power of exponential organic growth.
    Q: In what creative ways have people used causes?
    A: One organization gave presentations in classrooms at their University, and offered a pizza party to people who learned more about the cause. The League of Education Voters posted videos of themselves being excited about their own cause and what they would do when they reached their goals.
    Q: How much do causes raise typically and how many causes does each nonprofit typically have?
    A: Randall has seen fewer than 10,000 people raise over $100,000. Some causes choose not to have a beneficiary and only exist to distribute information.

Posted by Sarah Davies, filed under Facebook, fundraising, nptech, sns. Date: April 1, 2008, 11:08 am | View Comments