Nonprofits and for-profits alike have started turning to digital natives to help them decipher internet culture and get the ear of the next generation. I’ve proposed two panels at this year’s sxsw to help explain our culture:

Generation Y and the Future of Nonprofit Communications

Recruiting and Retaining Generation Y: Cheap But Not Easy

Lest you doubt the need to communicate with generation y, and bring them into leadership positions in your organization, I’ve collected some of our brightest minds and saddled them with some of the most difficult questions of our time. Over the coming weeks, I’ll be posting their answers. I’d like this to be an exercise for those of you who are not digital natives. Could anyone on your leadership team answer these questions? What will happen if your organization doesn’t engage on these issues?

If you’d like to learn more about engaging Gen Y, please vote for the panels. You need not attend sxsw to vote.

Here are your internet experts, and oh yeah, none of them graduated high school before the year 2000.

willow Willow Brugh is a community organizer, a scholar on the subject of transhumanism, and is a currently developing a multi-discipline maker space in Seattle called Jigsaw Renaissance .
tim Tim Hwang founded ROFLCon, Titans of Small Town, Information Superhighway, and XORCon. He is currently a researcher at the Berkman Center for Internet and Society with Yochai Benkler.

riana Riana Pfefferkorn just graduated from University of Washington School of Law in Seattle, where she founded the local chapter of the CopyNight monthly copyright discussion group. Prior to law school, Riana spent three years in the search engine industry, working for Google and CNET as well as freelancing.

Posted by Sarah Davies, filed under nptech, SxSW, technology. Date: August 17, 2009, 7:17 am | View Comments

  • http://sarahdavies.cc/2009/08/18/more-generation-y/ More Generation Y | Sarah Davies

    [...] In my continuing series of interviews with Generation Y folks, I’m adding a couple more into the mix today. The first group can be found in yesterday’s post: Introducing Generation Y [...]

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